2024 WELLNESS EXPO AD CAMPAIGN

The Maricopa County Public Health department was hosting their annual Wellness Expo and needed a series of advertisements to promote the event online. The goal was to create square and carousel social media ads that utilized the Maricopa County brand guidelines, appealed to a wide variety of people within the county, and had a cost per link click under $1.00. These ads were posted to Facebook, Instagram, and Threads.

STATIC SOCIAL MEDIA GRAPHICS

CAROUSEL SOCIAL MEDIA GRAPHICS

ANIMATED SOCIAL MEDIA GRAPHICS

RESULTS

The 2024 Wellness Expo ad campaign ran from September to October 2024, and during those two months, we’ve utilized Meta Ads Manager and Sprout Social to measure the reach and amount of interactions received. Below are both the individual and cumulative results for the entirety of the campaign.

SEPTEMBER
OCTOBER
  • Reach: 119,969
  • Impressions: 390, 973
  • Event Responses: 490
  • Cost Per Event Response: $2.66
  • Link Clicks: 4,287
  • Cost Per Link Click: $0.32
  • Reach: 312,367
  • Impressions: 1,170, 472
  • Event Responses: 874
  • Cost Per Event Response: $0.51
  • Link Clicks: 7,087
  • Cost Per Link Click: $0.51
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